Everyone has an opinion of what marketing is and isn’t. So many think of it negatively, like the creepy sales guy. And, yeah okay, it can be that.
At the heart of the matter, marketing is the beating heart of your business. It is your purpose, your intention, and your tone. From that core, you radiate outwards. As your message spreads out, people who resonate with that core purpose will be drawn towards you.
It is why the heart of your business is so important. It needs to be uniquely you. It needs to be clear and concise.
My approach starts and ends with the business/owner, which for most of my clients are one in the same. It is learning and getting to know that beating heart and from that everything radiates outward.
Marketing for a business, creative entrepreneur, or non-profit is about building a relationship. Once you “get” someone in that way – who they are, their quirks, their tendencies, their tone, that which makes them uniquely them – you can create the message to the people that will best match.